ITALIAN KNOW HOW has been combined with the innovative spirit of a young, up-and-coming brand to create products designed to appeal to hair stylists while offering the highest quality standards. The guarantee of quality that comes with Italian products and the competitive price of the VIBA range represent the brand’s winning formula which a team of Italian professionals has come up with to meet the needs of cutting-edge salons around the world.
The ingredients used in the formulas are carefully chosen to guarantee top-class performance and to ensure they are safe to use. These flexible, user-friendly salon products and solutions have been designed to be quick and immediate, making the most of the potential of each product, and are complemented by smart, minimal packaging with strong visual impact.
VIBA products have been studied and optimised to provide stylists with the best tools to grow their business, as well as offering an exceptional quality/price ratio.
Available for retail